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Shyla Pheasant

Director of Marketing & Social Media

Biography

Shyla is a 3rd generation Nevadan, and a graduate from the University of Nevada, Reno, with a Bachelors Degree in Accounting. During the day, Shyla works as the Entrepreneurial Program Manager at EDAWN, facilitating startup growth and innovation, and attracting new ventures to the region.  Shyla has managed various economic, entrepreneurial, and community development projects and marketing initiatives like TEDxReno, the Global Next City Vanguard Conference, the Annual 4th Street Corridor Block Party, and the Biggest Little Startup Fair.

In 2015, Shyla broke her elbow and was looking for a training facility in town that would not only help her get movement & function back, but also help her get in shape. Over the last 2 years, working out at Performance EDU has ignited a passion in Shyla for health & fitness and you can find her at the facility on the daily; sharing our message through the EDU social media channels, website, and working on other marketing initiatives and events! Currently, Shyla is pursuing her personal training certification, and in her spare time enjoys the outdoors (particularly riding horses), working out, cooking, and reading.

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